Ampersand releases first annual bank depositor survey findings.

Ampersand Announces First Annual Bank Depositor Priorities Survey

The Ampersand 2023 Bank Depositor Priorities Survey is now available for download, in
both in summary format and as a complete report.

The survey of over 100 corporate financial decision-makers was completed in Q4
2023, and showcases several key findings including:

  • A high level of anxiety still lingers following 2023’s bank failures. Over
    half (55%) of respondents expressed concerns about the future when it
    comes to bank safety and soundness.
  • Not surprisingly, depositors care more about the safety of their
    deposits than the interest rate they receive. Over three-fourths (77%)
    of respondents would be willing to give up a portion of their returns to
    an institution that guarantees their deposits’ safety.
  • Alignment with depositors’ social values is increasingly important. Two-
    thirds of respondents from financial institutions and financial services
    firms report that interest in values-based banking has increased in
    recent years. It follows, then, that 55% of depositors would be willing
    sacrifice returns—of up to 15% for some—to bank with an institution
    aligned with their values.

To access the summary report: click here.

To access the full report: click here.