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Majority of Depositors Would Accept Lower Returns for Deposit Safety

February 28, 2025

Ampersand’s latest research reveals that 88% of depositors are willing to accept lower returns in exchange for a financial institution that aligns with their values and ensures deposit safety. With security and liquidity at the forefront, this report explores how depositors are reshaping their banking decisions and what it means for the future of financial institutions.  Read more

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